Sunday, April 21, 2013
Economic Development Committee Chairwoman Mary Fuller updated her committee and the Communication Commission last week on the recent branding success at a community marketing event.
Lansdale was the talk of the towns at an April 5 Delaware Valley Smart Growth Alliance Development Committee Chairwoman Mary Fuller at last week's joint EDC and Communication Commission meeting. "Investing in the Delaware Valley's Downtown" also fulfilled Lansdale Borough in another way—it was one of the many tenets outlined in the borough's branding initiative. Fuller said the event attracted at lot of developers, architects and engineers in other municipalities. "We made a lot of good contacts," said Fuller. Community Development Director John Ernst was quick to point out that another major benefit of the event was "how obvious it was that whatever we are doing, we are doing it right." "We couldn't say enough about how busy we were," …
Monday, February 18, 2013
The Economic Development Committee and the Communication Commission are poised to work with the Lansdale Business Association and the PennSuburban Chamber of Commerce to help promote the branding initiative
Getting Lansdale businesses on board to help promote the new brand initiative will be challenging, said Lansdale Business Association President Doug DiPasquale during last week's joint Economic Development Committee and Communication Commission meeting. The main challenge: Having business owners understand the use of the brand is not a borough-sanctioned thing. DiPasquale, who sits on the Economic Development Committee as liaison to the LBA, said the issue came up during a recent discussion of its murals project. "We talked about having a name for (the murals project): 'Murals in Motion.' 'Murals in Motion' is in keeping with the theme of the borough, but it's not a borough project," he said. "The education still needs to be there. In …
Wednesday, January 23, 2013
The Communication Commission and Economic Development Committee discussed branding touchpoints at their joint meeting Monday. One point involved the use of the new Lansdale "L" logo and policing to make sure it is used properly
Freeze! Lansdale Logo Police! As Lansdale's Communication Commission and Economic Development Committee are now tasked with being the leaders in implementing the Lansdale Borough brand narrative and brand platform into the community over the next two years, the two groups have begun talks on the how, where and what of its branding initiative. On Monday, with the aid of a 100-plus page brand manual, the groups met jointly and began to classify the implementation of various suggested branding touch points as easy, moderate and difficult — aka immediate, within the first year and down the road. What's a touch point? It is a resource or method used to build the brand in the minds of residents and visitors to Lansdale on a daily basis. For …
Saturday, January 19, 2013
Some residents don't like expansion in Lansdale. In Frederick County, Maryland some residents don't like the Lansdale expansion
Here's something cool involving "Lansdale." Residents of Monrovia, Frederick County, Maryland, have taken to Facebook and PetitionSite.org to rally support against “Downzone Lansdale.” This Lansdale is a planned unit development in the city of Monrovia; more than 115 people have signed the online petition. The petition claims the Lansdale development will burden the taxpayers and adversely affect the community because the developer is not contributing to “inadequate infrastructure” and “overcrowding of schools.” They want a smaller site, larger lot sizes and the developer’s financial responsibilities to be expanded, according to the petition. R.A.L.E. – Residents Against Lansdale Expansion, a nonprofit, hit Facebook on Jan. 7.
Wednesday, December 19, 2012
North Star Destination Strategies, of Tennessee, reviewed its recommendations Monday night on how Lansdale can implement the results of a branding study. The borough's new slogan: Life In Motion
After Monday night — and a $68,000 branding initiative cost — Memphis, Tennessee's North Star Destination Strategies' recommendations for Lansdale's future branding are "in motion." North Star Vice President Ed Barlow reviewed his firm's final recommendations in the branding initiative with the borough's Economic Development Committee and Communications Commission. "Lansdale: Life in Motion" is the new motto for the borough. However, the motto can be interchangeable and flexible, as local businesses and organizations are encouraged to use the new motto and logo in merchandising and marketing. For instance, "Lansdale: Health in Motion" on health-related paraphernalia. How about a "Lansdale: Dogs in Motion" branded Frisbee? The ideas are, …
Monday, December 17, 2012
The Lansdale Economic Development Committee and the Communications Commission meet jointly at 6:30 p.m. at borough hall, where North Star Destination Strategies will unveil the results of the branding initiative
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Monday, December 17, 2012
1. The Lansdale Economic Development Committee and the Communications Commission meet jointly at 6:30 p.m. at borough hall, where North Star Destination Strategies will unveil the results of the branding initiative. 2. Santa Claus will be hanging out at Margaritas in Towamencin tonight from 6 to 8. Bring the little ones out for some Christmas fun. Margaritas is at 1650 Sumneytown Pike, Lansdale. 3. There’s a storytime for children at Barnes & Noble, 1271 Knapp Road, Montgomeryville, at 11 a.m. 4. Play some cribbage today at Lansdale Library at 1 p.m. 5. The Lansdale MOMS Club meets at 10:15 a.m. at Lansdale Library.
Wednesday, November 28, 2012
Borough Manager Timi Kirchner presented a 2013 $31.25 million budget review Tuesday night at Lansdale Borough Council's action meeting. The budget will be advertised for 20 days before adoption in December
Lansdale Borough Council proposed to keep taxes in line Tuesday night, voting unanimously to advertise a balanced 2013 budget. The $31.25 million budget will be advertised for 20 days before its formal adoption by the borough. The millage rate in Lansdale remains at 3.5 mills. One mill yields $1 in revenue for each $1,000 of assessed value. For example, a homeowner with a house assessed in Lansdale at $123,000 would pay a property tax bill of $430.50 a year. Proposed expenditures and revenues stand at $31,249,000. For the Lansdale resident, 12.08 percent of his or her real estate tax bill goes to Lansdale. Montgomery County gets 10.88 percent of the bill and North Penn School District receives 77.04 percent of the bill. Borough Manager …
Tuesday, April 17, 2012
North Star Destination Strategies presented its results of the branding research and offered a recommendation of the brand plan to the Economic Development Committee and Communications Commission
Mobility and Mickey Rourke. On Monday night, North Star Destination Strategies presented its research findings to the Lansdale Economic Development Committee and Communications Commission related to the ongoing branding project in the borough. What it found was Lansdale needs to grasp and cherish its mobility as a borough, thanks to the train station and the surrounding walkable downtown district. “Tonight, you will not see a logo, line or creative execution,” said Ed Barlow, vice president and director of client services for North Star. “Once we identify the competitive advantage of Lansdale – wherever it stands in the marketplace – we will move forward with a brand identity and brand action. No one visits, lives or does business anywhere…
Wednesday, February 29, 2012
The borough wants the community's input into what it thinks about Lansdale's strengths, weaknesses, challenges and opportunities
What do you love about Lansdale? What do you absolutely hate about Lansdale? What can Lansdale do better? What does it already do for the area and its citizens? Get your opinion out there. Today is the last day before North Star Destination Strategies closes the Lansdale Branding Community Survey. Visit http://www.surveymonkey.com/s/CKQQM23 to take the survey, which looks to shape the direction the borough will take in forming its identity. The borough wants to answer the question “What Is Lansdale?” and is looking for the community to let North Star know what it thinks of the borough, its people, its businesses and its amenities. Read more about the North Star plan at this link.
Wednesday, January 25, 2012
Ed Barlow, of North Star Destination Strategies, presented the firm's plan to brand the Borough of Lansdale
If Lansdale could hear what people are saying behind it’s back, then what would it do about it? That’s the heart of the branding initiative in town, and it’s the essence that Ed Barlow, director of client strategies with North Star Destination Strategies presented during borough council’s meeting last week. North Star, he said, is a brand research organization that works with 150 different communities. “Your brand is what people say about you when you are not around. Everyone in this room has a brand. Every place has a brand,” he said. “Branding is what you do about what is being said about Lansdale.” Branding, he said, is not just taglines and logos; it is much more than that. He then went on to explain 10 things that are behind branding…
Ed Quigley
11:33 am on Monday, April 22, 2013
And there's our $100,000 meaningless logo. Goggle "Life in Motion" and see what you get -- rehab spas, canes, yoga studios, chiropractors, etc. And what is the significance of the four bent bars? Designer whimsy? C'mon folks. How about "Family Friendly" and a more historically grounded logo. Find a war to help small business owners and you'll help Lansdale. more ›