Wednesday, April 24, 2013
The Communication Commission in Lansdale is in the midst of discussions with SEPTA on possible advertising of Lansdale's brand and events on buses, trains and stations.
Wednesday, April 24
The Lansdale Communication Commission is in the midst of discussions with SEPTA on whether or not to advertise its “Life in Motion” brand and borough events on buses and trains and at stations. The Reporter published that Lansdale has requested information on print and digital ads with SEPTA. SEPTA contracts all its advertising with ad firm Titan, according to the report. Talks began upon the suggestion by Communication Commission member Rick Murphy in March, according to the report. Read more at The Reporter Online.
Thursday, March 21, 2013
Lansdale Borough is seeking applicants locally and nationally for its holistic redesign of www.lansdale.org. Requests for Proposals are due April 19 to Lansdale Borough at 1 Vine St.
Local and national website designers will have a chance, starting Friday through April 19, to submit proposals for the desperate facelift of Lansdale Borough's online brand. "Something had to be done about it," said Councilman and Communication Commission Chair Denton Burnell at Wednesday night's council session. "We're going to take a holistic approach. It's not simply about making the website look better; it's really in how we organize the content that's there, how to ... extend and adapt and improve the site as we grow as a borough." Borough Manager Timi Kirchner announced Wednesday night that a Request for Proposals (RFP) will be finalized on Friday, opening up bids from interested firms for the next 30 days. "A municipality's website …
Tuesday, March 19, 2013
Merje Design, of West Chester, presented the recommendations thus far in a nearly completed wayfinding signage study for Lansdale Borough Monday night. There's also the chance to have Apps developed to help commuters find parking in Lansdale.
Signs of blue and yellow could pop up around Lansdale Borough by Spring 2014, as Lansdale works to implement its upcoming wayfinding study recommendations by West Chester-based firm Merje Design. The Lansdale Economic Development Committee and Communication Commission got a sneak peak of a 95-percent-complete wayfinding study for the borough. The study, upon completion, will feature recommendations for implementation for directional and informational signage in Lansdale. The study would first go before the EDC and Communication Commission, as well as Lansdale Parking Authority, for review prior to their recommendations for approval to borough council. Glen Swantek, principal at Merje Design, emphasized that the wayfinding report is …
Monday, February 18, 2013
The Economic Development Committee and the Communication Commission are poised to work with the Lansdale Business Association and the PennSuburban Chamber of Commerce to help promote the branding initiative
Getting Lansdale businesses on board to help promote the new brand initiative will be challenging, said Lansdale Business Association President Doug DiPasquale during last week's joint Economic Development Committee and Communication Commission meeting. The main challenge: Having business owners understand the use of the brand is not a borough-sanctioned thing. DiPasquale, who sits on the Economic Development Committee as liaison to the LBA, said the issue came up during a recent discussion of its murals project. "We talked about having a name for (the murals project): 'Murals in Motion.' 'Murals in Motion' is in keeping with the theme of the borough, but it's not a borough project," he said. "The education still needs to be there. In …
Wednesday, January 23, 2013
A website redesign is on the horizon in Lansdale Borough, as two commissions implement the branding touchpoints from the recent brand narrative and platform. Local designers, and national designers, can submit a Request for Proposal
Lansdale Borough knows its website stinks. It's no surprise then — now that the 100-plus-page branding narrative and platform from North Star Destination Strategies is in the hands of borough council and committeemembers — that a facelift of www.lansdale.org is a major branding touchpoint to be implemented ASAP. "It's not easy," said Communication Commission Chairman Denton Burnell Monday night at the joint session with the borough Economic Development Committee, "but we absolutely have to tackle it now 100 percent. We have to throw out the old and start over." Suggestions were made at the final presentation on the branding initiative by North Star of what a website could look like. Even Burnell designed a mock-up of a revised website at …
The Communication Commission and Economic Development Committee discussed branding touchpoints at their joint meeting Monday. One point involved the use of the new Lansdale "L" logo and policing to make sure it is used properly
Freeze! Lansdale Logo Police! As Lansdale's Communication Commission and Economic Development Committee are now tasked with being the leaders in implementing the Lansdale Borough brand narrative and brand platform into the community over the next two years, the two groups have begun talks on the how, where and what of its branding initiative. On Monday, with the aid of a 100-plus page brand manual, the groups met jointly and began to classify the implementation of various suggested branding touch points as easy, moderate and difficult — aka immediate, within the first year and down the road. What's a touch point? It is a resource or method used to build the brand in the minds of residents and visitors to Lansdale on a daily basis. For …
Tuesday, January 17, 2012
Residents and committee members participate in a series of exercises aimed to help define Lansdale's identity
The Lansdale branding initiative took another step forward on Tuesday night, as members of the Communications Commission and the Economic Development Committee served as a focus group for the community branding consultants from North Star Destination Strategies. Led by North Star president Don McEachern, the committee members -- and a handful of residents -- participated in a series of exercises aimed at gathering honest feedback on what people like and dislike about the borough. Among the features that residents enjoyed most were the walkability of the town, affordable housing, accessibility to major highways and public transportation, the farmers' market, and the many annual activities and celebrations. On the flip side, concerns about …