Wednesday, February 29, 2012
The borough wants the community's input into what it thinks about Lansdale's strengths, weaknesses, challenges and opportunities
What do you love about Lansdale? What do you absolutely hate about Lansdale? What can Lansdale do better? What does it already do for the area and its citizens? Get your opinion out there. Today is the last day before North Star Destination Strategies closes the Lansdale Branding Community Survey. Visit http://www.surveymonkey.com/s/CKQQM23 to take the survey, which looks to shape the direction the borough will take in forming its identity. The borough wants to answer the question “What Is Lansdale?” and is looking for the community to let North Star know what it thinks of the borough, its people, its businesses and its amenities. Read more about the North Star plan at this link.
Tuesday, January 17, 2012
Residents and committee members participate in a series of exercises aimed to help define Lansdale's identity
The Lansdale branding initiative took another step forward on Tuesday night, as members of the Communications Commission and the Economic Development Committee served as a focus group for the community branding consultants from North Star Destination Strategies. Led by North Star president Don McEachern, the committee members -- and a handful of residents -- participated in a series of exercises aimed at gathering honest feedback on what people like and dislike about the borough. Among the features that residents enjoyed most were the walkability of the town, affordable housing, accessibility to major highways and public transportation, the farmers' market, and the many annual activities and celebrations. On the flip side, concerns about …
Saturday, April 30, 2011
Offline for nearly 10 days and counting, The Great Playstation Network Outage of 2011 rages on.
Only three months ago, along with many other gaming journalists, I declared 2011 as The Year of the Playstation 3. With a laundry list of AAA exclusive titles lined up that easily eclipsed the competition, it sure looked like Sony’s console had a lot more going for it than anyone else in the field. I almost had the title right. As it turns out, when it comes to the popular gaming system, 2011 will more likely be remembered as The Year of the Playstation 3 Outage. Inexplicably at the time, the Playstation Network suddenly went offline on Wednesday, April 20th. No services requiring internet connectivity could be accessed: no Netflix, no Playstation Store, and most importantly, no online gaming. It was particularly bad timing, as just the …
Tuesday, April 19, 2011
Lansdale's Economic Development Committee played host to a couple officials from Lancaster, in an effort to learn about the branding process.
While the Lansdale streetscape project has begun on Broad Street and Madison parking lot, the borough now has its eyes set on their branding initiative. The borough took another step forward Monday night, as the Economic Development Committee viewed multiple presentations by officials from Lancaster, who recently underwent a branding process of their own. "This way, we won't have to reinvent the wheel," said councilwoman Mary Fuller, chairwoman of the Economic Development Committee. First up was a presentation by Jennifer Baker, executive director of the Mayor's Office of Special Events, otherwise known as MOOSE. As Baker flipped through the slides of her presentation, she explained her city's goals in creating a brand. "We want those who …
Wednesday, April 6, 2011
The Lansdale Communication Commission is seeking to define the borough's identity through branding
"What makes us who we are?" The question was posed Tuesday night to the members of the Lansdale Communication Commission by their chairman, Denton Burnell, as the commission begins the task of defining the borough's identity as part of a much larger branding effort. On the heels of newly released census data, which shows that Lansdale experienced population growth for the first time since 1970, the commission wants to create a distinguishable logo and byline which defines the borough and its history. Councilwoman Mary Fuller, member of the Lansdale Economic Development Committee, recently returned from a trip to Lancaster, where she learned about the city's experience with the branding process, including its successes and failures. Though …