Lansdale Branding: Approval Not Needed, Implementation Begins
The Lansdale Communications Commission chairman, the Economic Development Committee chairwoman and the Lansdale borough manager weigh in on the next steps in the branding initiative
With the branding package in effect in Lansdale Borough, various departments will begin incorporating parts of the brand narrative into their daily structure. For instance, the code enforcement department has begun using the logo as watermarks on interoffice memos. In the next couple of weeks, it will look at purchasing new clothing with the new logo, as other pieces of attire wear out. Few borough council members are still confused as to the branding initiative; it is not something to be approved by council — thereby restricting the borough to its logo, the "Life in Motion" tagline and various other aspects of the narrative. The brand is to be implemented via numerous recommendations by North Star Destination Strategies, and spearheaded …
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Sherrianne Rocchino
5:20 pm on Tuesday, February 19, 2013
I agree, this shouldn't be outsourced, what happened to the "buy locally" idea. more ›