Thursday, March 21, 2013
Lansdale Borough is seeking applicants locally and nationally for its holistic redesign of www.lansdale.org. Requests for Proposals are due April 19 to Lansdale Borough at 1 Vine St.
Local and national website designers will have a chance, starting Friday through April 19, to submit proposals for the desperate facelift of Lansdale Borough's online brand. "Something had to be done about it," said Councilman and Communication Commission Chair Denton Burnell at Wednesday night's council session. "We're going to take a holistic approach. It's not simply about making the website look better; it's really in how we organize the content that's there, how to ... extend and adapt and improve the site as we grow as a borough." Borough Manager Timi Kirchner announced Wednesday night that a Request for Proposals (RFP) will be finalized on Friday, opening up bids from interested firms for the next 30 days. "A municipality's website …
Wednesday, January 23, 2013
The Communication Commission and Economic Development Committee discussed branding touchpoints at their joint meeting Monday. One point involved the use of the new Lansdale "L" logo and policing to make sure it is used properly
Freeze! Lansdale Logo Police! As Lansdale's Communication Commission and Economic Development Committee are now tasked with being the leaders in implementing the Lansdale Borough brand narrative and brand platform into the community over the next two years, the two groups have begun talks on the how, where and what of its branding initiative. On Monday, with the aid of a 100-plus page brand manual, the groups met jointly and began to classify the implementation of various suggested branding touch points as easy, moderate and difficult — aka immediate, within the first year and down the road. What's a touch point? It is a resource or method used to build the brand in the minds of residents and visitors to Lansdale on a daily basis. For …
Monday, January 7, 2013
The Lansdale Communications Commission chairman, the Economic Development Committee chairwoman and the Lansdale borough manager weigh in on the next steps in the branding initiative
With the branding package in effect in Lansdale Borough, various departments will begin incorporating parts of the brand narrative into their daily structure. For instance, the code enforcement department has begun using the logo as watermarks on interoffice memos. In the next couple of weeks, it will look at purchasing new clothing with the new logo, as other pieces of attire wear out. Few borough council members are still confused as to the branding initiative; it is not something to be approved by council — thereby restricting the borough to its logo, the "Life in Motion" tagline and various other aspects of the narrative. The brand is to be implemented via numerous recommendations by North Star Destination Strategies, and spearheaded …
Friday, December 21, 2012
Lansdale Patch readers took to the site to express their opinions for or against the new Landale branding initiative
The Lansdale branding initiative — logo, tagline, research and all — has been in effect for five days. Since then, Lansdale staff has seen the recommendations and how to implement the brand moving forward over the next two years. Lansdale council and the borough manager have recently responded to criticisms from residents and non-residents alike, and even outlined the goals in a brand narrative. Those criticisms were expressed by Montgomeryville-Lansdale Patch fans and Facebook followers over the past week. Want to know what people are saying about Lansdale's new branding package? You can read the first post and comment thread here. A second posting and response on the branding can be read here. The third and most recent posting can be …
Council President Matt West, Borough Manager Timi Kirchner, Communications Commission Chairman Denton Burnell and Economic Development Committee Chairwoman Mary Fuller respond to the harsh community response on the new branding package for Lansdale
Since North Star Destination Strategies' reviewed its $68,000 branding initiative with the Lansdale Borough Economic Development Committee and Communications Commission on Monday night, residents and non-residents alike have taken to Facebook and the water cooler to support or criticize the results. On Wednesday night, councilmembers and the borough manager responded to many of the criticisms they have been facing since Monday. "A few of you were there Monday night as the borough revealed our brand, and reading the articles, being there, reading many of the comments online, listening to folks around the neighborhood, I felt it necessary to talk about the brand tonight," said council President Matt West. West said the top question he has …
Tuesday, August 16, 2011
Council is expected to approve the $68K cost for the branding initiative.
Lansdale is one step closer to having its own brand. At Monday’s joint Communication Commission and Economic Development Committee meeting, Borough Manager Timi Kirchner announced that the selection committee has chosen North Star Destination Strategies to create Lansdale’s very own brand. The committee reviewed 13 different groups for the job, interviewed three, and chose the Tennessee-based group in the end due to its expertise and excitement. “We were blown away by them and their presentation,” said Communications Commission Chairman Denton Burnell. He added that the company eased the committees' concerns that the company was based too far away because representatives explained how they engage community members and research the town …
Wednesday, August 10, 2011
A recommendation will be made next week for a firm to brand Lansdale.
- Dave Hare
Wednesday, August 10, 2011
The selection committee involved in the search for a firm to brand Lansdale is “in the process of checking references and will be making their recommendation” next week to the joint Economic Development Committee and the Communications Commission, according to Councilwoman Mary Fuller. Fuller, who sits on the selection committee, said, providing no problems arise during the vetting process, the recommendation will be made at an Aug. 15 meeting at 6:30 p.m. in borough hall. Borough Manager Timi Kirchner said talks about branding started around September. After sending out a Request For Proposal, the list of candidate firms was eventually narrowed from 13 to three. On Monday, in private meetings, the last three candidates were interviewed by…