Lansdale Branding Initiative Now 'In Motion'

North Star Destination Strategies, of Tennessee, reviewed its recommendations Monday night on how Lansdale can implement the results of a branding study. The borough's new slogan: Life In Motion

After Monday night — and a $68,000 branding initiative cost — Memphis, Tennessee's North Star Destination Strategies' recommendations for Lansdale's future branding are "in motion." North Star Vice President Ed Barlow reviewed his firm's final recommendations in the branding initiative with the borough's Economic Development Committee and Communications Commission. "Lansdale: Life in Motion" is the new motto for the borough. However, the motto can be interchangeable and flexible, as local businesses and organizations are encouraged to use the new motto and logo in merchandising and marketing. For instance, "Lansdale: Health in Motion" on health-related paraphernalia. How about a "Lansdale: Dogs in Motion" branded Frisbee? The ideas are, …

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