Friday, December 21, 2012
Council President Matt West, Borough Manager Timi Kirchner, Communications Commission Chairman Denton Burnell and Economic Development Committee Chairwoman Mary Fuller respond to the harsh community response on the new branding package for Lansdale
Since North Star Destination Strategies' reviewed its $68,000 branding initiative with the Lansdale Borough Economic Development Committee and Communications Commission on Monday night, residents and non-residents alike have taken to Facebook and the water cooler to support or criticize the results. On Wednesday night, councilmembers and the borough manager responded to many of the criticisms they have been facing since Monday. "A few of you were there Monday night as the borough revealed our brand, and reading the articles, being there, reading many of the comments online, listening to folks around the neighborhood, I felt it necessary to talk about the brand tonight," said council President Matt West. West said the top question he has …
Wednesday, December 19, 2012
North Star Destination Strategies, of Tennessee, reviewed its recommendations Monday night on how Lansdale can implement the results of a branding study. The borough's new slogan: Life In Motion
After Monday night — and a $68,000 branding initiative cost — Memphis, Tennessee's North Star Destination Strategies' recommendations for Lansdale's future branding are "in motion." North Star Vice President Ed Barlow reviewed his firm's final recommendations in the branding initiative with the borough's Economic Development Committee and Communications Commission. "Lansdale: Life in Motion" is the new motto for the borough. However, the motto can be interchangeable and flexible, as local businesses and organizations are encouraged to use the new motto and logo in merchandising and marketing. For instance, "Lansdale: Health in Motion" on health-related paraphernalia. How about a "Lansdale: Dogs in Motion" branded Frisbee? The ideas are, …
Wednesday, February 29, 2012
The borough wants the community's input into what it thinks about Lansdale's strengths, weaknesses, challenges and opportunities
What do you love about Lansdale? What do you absolutely hate about Lansdale? What can Lansdale do better? What does it already do for the area and its citizens? Get your opinion out there. Today is the last day before North Star Destination Strategies closes the Lansdale Branding Community Survey. Visit http://www.surveymonkey.com/s/CKQQM23 to take the survey, which looks to shape the direction the borough will take in forming its identity. The borough wants to answer the question “What Is Lansdale?” and is looking for the community to let North Star know what it thinks of the borough, its people, its businesses and its amenities. Read more about the North Star plan at this link.
Wednesday, January 25, 2012
Ed Barlow, of North Star Destination Strategies, presented the firm's plan to brand the Borough of Lansdale
If Lansdale could hear what people are saying behind it’s back, then what would it do about it? That’s the heart of the branding initiative in town, and it’s the essence that Ed Barlow, director of client strategies with North Star Destination Strategies presented during borough council’s meeting last week. North Star, he said, is a brand research organization that works with 150 different communities. “Your brand is what people say about you when you are not around. Everyone in this room has a brand. Every place has a brand,” he said. “Branding is what you do about what is being said about Lansdale.” Branding, he said, is not just taglines and logos; it is much more than that. He then went on to explain 10 things that are behind branding…
Lansdale IS Great!
8:18 am on Sunday, December 23, 2012
Mira - the Lansdale PD has been working diligently and has had many successful drug busts in 2012. Yes, there are still drug issues, along with poverty and abuse going on in the borough. Sadly, like most places. What I don't understand is what you think the borough should do about it. The borough does not provide welfare - that is done at the county and state level. more ›